At an individual level, people's experience of reactance strongly depends on the most attainable goals and values when the threat occurs. In the COVID-19 case, fundamental goals and values such as education, the right to freely move, and religious practices are threatened. Two main factors that determine the reaction to these announced health-related measures are the absoluteness and self-relevance. If the threat is absolute, people rationalize it. If it is not, people respond with reactance. Both become stronger when the threat is self-relevant.

It's not happening to us. Death was a distant entity. The COVID crisis in no time has collectively given us the sudden realization that it is happening to us!! All our reassuring narratives and stories that soothed us have been questioned. The helplessness and powerlessness is making our minds chaotic. Our reality has been crushed. Truth came very abruptly. The truth of our mortality, our vulnerability, our weak existence in the face of this adversity.